Conversion tracking you can verify, order by order
TrueTrack delivers every purchase to Meta, GA4 and TikTok straight from Shopify's order webhook, sends the rest of your funnel server-side too, and shows you, order by order, what arrived. If tracking breaks, you hear about it within the hour.
The problem
You can't see whether your tracking works — until it breaks
Ad blockers, iOS privacy settings and closed tabs stop browser-side events before they fire. A theme update, a removed app or an expired token can stop tracking without an error anyone notices. A leftover pixel next to your current setup can count purchases twice. Your ad platforms optimize on whatever they receive.
browser events stopped by ad blockers, iOS privacy or a closed tab never leave the browser
a broken pixel raises no error — you notice when campaign results slip
an old pixel left in the theme can report the same purchase twice — Shopify's own docs warn about it
How it works
Server-side, from the source of truth
Shopify records every order — so that's where TrueTrack takes purchases from. Not from the shopper's browser, where blockers and privacy settings decide what survives.
Install & activate
One click installs the tracking pixel — no theme edits, no code, no Google Tag Manager. A built-in conflict scanner finds old duplicate pixels in your theme so you can switch them off.
Connect your platforms
Connect Meta with your Pixel ID and a Conversions API token (a guided, three-minute step), plus GA4 and TikTok. Every plan includes every destination — no per-platform fees.
Watch it prove itself
The dashboard reconciles Shopify's order count against what each platform received — live. Purchases carry hashed email and phone, the Meta click ID and a customer ID — more for Meta to match on.
Why TrueTrack
Three things we built in from day one
We read the one-star reviews of tracking apps across every price tier. The same three complaints kept coming up — so we built the answers in.
Breakage alerts
The complaint we saw most: "tracking died silently and I found out weeks later." TrueTrack watches your event stream and alerts you within the hour — on the dashboard and by email.
Reconciliation proof
"Shopify recorded 100 orders, Meta received 96 — here are the 4 and why." Accuracy measured against a number you can verify, not a marketing claim.
Honest by design
Purchases send exactly once, from the webhook. PII is SHA-256 hashed before it's stored. Consent-safe by default. Uninstall leaves nothing behind — and billing stops instantly, through Shopify only.
Pricing
One price. Everything included.
Every plan has every feature and every destination. The only difference is order volume. No setup fees, no per-destination charges, no surprises.
Free
- Meta, GA4 & TikTok included
- Breakage alerts
- Reconciliation dashboard
- Conflict scanner
Starter
- Everything in Free
- Same features — more volume
- 14-day free trial
Growth
- Everything in Starter
- Same features — more volume
- 14-day free trial
Our over-cap promise: hit your monthly cap and purchases never stop. On paid plans everything keeps sending through a 7-day grace period; on the Free plan browse events pause at 50 orders — and on every plan, purchases still send. We never cut off your data silently. Ever.
FAQ
Fair questions
Isn't the free Facebook & Instagram app enough?
For a store that doesn't advertise — yes, and we'll tell you so. With Enhanced or Maximum data sharing the free app sends purchases server-side, and Shopify's documentation describes browsing behavior as collected by the Meta pixel in the browser. TrueTrack is for stores that spend on ads and want to verify their tracking: the whole funnel delivered server-side, an order-by-order view of what reached Meta, an alert within the hour when tracking stops, a scan for duplicate pixels, and GA4 and TikTok in the same place. If TrueTrack sends to a Meta pixel, switch off data sharing for that pixel in the free app so purchases aren't sent twice.
Is there a free plan?
Yes — up to 50 tracked orders a month with every feature included, at no charge. Above that, purchases keep sending and browse events pause until next month or an upgrade. Paid plans start at $4.70 a month for up to 200 orders, and every new install gets a 14-day trial of everything first.
Will this double-count with my existing pixel?
Not if you finish setup. TrueTrack scans your theme and legacy app scripts for existing Meta, Google and TikTok tags and tells you exactly what to switch off. It also reminds you to turn off data sharing for the same pixel in the Facebook & Instagram app, which a scan can't see.
What about GDPR and shopper privacy?
The pixel only runs after the shopper grants consent (enforced by Shopify's Customer Privacy API). Emails and phone numbers are SHA-256 hashed before we store or send them — raw values never touch our database. Browse events are deleted after 90 days, and Shopify's data-deletion requests are honored automatically. Details in our Privacy Policy.
What happens when I uninstall?
Sending stops immediately, billing stops immediately (it runs through Shopify, so this is automatic), and all your data is purged within 48 hours. We never touch your theme, so there's no leftover code to clean up.
Do you support GA4 and TikTok too?
Yes — Meta Conversions API, GA4 Measurement Protocol and TikTok Events API are all included on every plan, sent server-side with the same reconciliation.